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1-10 of 438 results for Brand Respect

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Select article: Japanese National Basketball Association Fans and Social Media Acceptance: Exploring the Role of Brand Respect

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Research article

First published 2025-12

Japanese National Basketball Association Fans and Social Media Acceptance: Exploring the Role of Brand Respect

Jeongbeom Hahm, Rei Yamashita

Communication & Sport

Select article: Enhancing Consumer Attitude Toward Culturally Mixed Symbolic Products from Foreign Global Brands in an Emerging-Market Setting: The Role of Cultural Respect

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Research article

First published 2019-9

Enhancing Consumer Attitude Toward Culturally Mixed Symbolic Products from Foreign Global Brands in an Emerging-Market Setting: The Role of Cultural Respect

Xiaoling Guo, Martin Heinberg, Shaoming Zou

Journal of International Marketing

Select article: CSR Communication and Purchase Intentions: Analysing the Dynamic Consumer Psychology Process

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Research article

First published 2023

CSR Communication and Purchase Intentions: Analysing the Dynamic Consumer Psychology Process

Maroof Ahmad Mir, Anubhuti Dwivedi

Vision: The Journal of Business Perspective

Select article: Safety and efficacy of generic drugs with respect to brand formulation

Free access

Research article

First published 2013-12

Safety and efficacy of generic drugs with respect to brand formulation

Luca Gallelli, Caterina Palleria, Antonio De Vuono [...]

Journal of Pharmacology and Pharmacotherapeutics

Select article: A brand’s eye view of correspondence analysis

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Research article

First published 2019-1

A brand’s eye view of correspondence analysis

Jake Hoare, Tim Bock

International Journal of Market Research

Select article: The Interplay Between the Intangible Cultural Heritage Label and Brand Types on Chinese Consumer Brand Responses

Open access

Research article

First published 2025-4

The Interplay Between the Intangible Cultural Heritage Label and Brand Types on Chinese Consumer Brand Responses

Xiao Huang, Qiulin Xu, Chen Gan

Sage Open

Select article: Exploring the Mediating Effect of Parent Brand Reputation on Brand Equity

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Research article

First published 2018-12

Exploring the Mediating Effect of Parent Brand Reputation on Brand Equity

Richa Joshi, Rajan Yadav

Paradigm: A Management Research Journal

Select article: Effects of Ethnocentrism on International Hospitality Brands: A Cross-Country Study of Starbucks

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Research article

First published 2024-9

Effects of Ethnocentrism on International Hospitality Brands: A Cross-Country Study of Starbucks

Dr.Fabio Cassia, Dr.Francesca Magno

Journal of Hospitality & Tourism Research

Select article: Are Some Consumers More Prone to Purchase Private Brands?

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Research article

First published 1969-11

Are Some Consumers More Prone to Purchase Private Brands?

Tanniru R. Rao

Journal of Marketing Research

Select article: The Effects of Brand Name Suggestiveness on Advertising Recall

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Research article

First published 1998-1

The Effects of Brand Name Suggestiveness on Advertising Recall

Kevin Lane Keller, Susan E. Heckler, Michael J. Houston

Journal of Marketing

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