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1-10 of 10 results for Brand Relevance Success Factors

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Select article: Consumer Evaluation of Brand Extensions: An Empirical Assessment in the Indian Context

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Research article

First published 2009-4

Consumer Evaluation of Brand Extensions: An Empirical Assessment in the Indian Context

Dhananjay Bapat, J. S. Panwar

Vision: The Journal of Business Perspective

Select article: Brand Extensions for India Post into Banking: An Empirical Study

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Research article

First published 2012-7

Brand Extensions for India Post into Banking: An Empirical Study

Dr. Dhananjay Bapat

Paradigm: A Management Research Journal

Select article: Crafting whiskey stories: Identifying tourism success factors to create a storytelling content lexicon

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Research article

First published 2024

Crafting whiskey stories: Identifying tourism success factors to create a storytelling content lexicon

Danni Capps, Michelle Alcorn, Shane C Blum [...]

Tourism and Hospitality Research

Select article: The Influence of Market Entry Strategies on the Success of Digital Service Innovations in the Mobility Sector

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Research article

First published 2025-11

The Influence of Market Entry Strategies on the Success of Digital Service Innovations in the Mobility Sector

Theresa Eckert, Stefan Hüsig, Claudia Doblinger

Journal of Service Research

Select article: Brand Extensions by U.S. Professional Sport Teams: Motivations and Keys to Success

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Research article

First published 2002-12

Brand Extensions by U.S. Professional Sport Teams: Motivations and Keys to Success

Artemisia Apostolopoulou

Sport Marketing Quarterly

Select article: Measurement and Validity of Jennifer Aaker's Brand Personality Scale for Colgate Brand

Free access

Research article

First published 2008-7

Measurement and Validity of Jennifer Aaker's Brand Personality Scale for Colgate Brand

Bejoy John Thomas, P C Sekar

Vikalpa: The Journal for Decision Makers

Select article: Production of Antiretroviral Drugs in Middle- and Low-Income Countries

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Review article

First published 2014-4

Production of Antiretroviral Drugs in Middle- and Low-Income Countries

Eloan dos Santos Pinheiro, Karin Brüning, M Fernanda Macedo [...]

Antiviral Therapy

Select article: Influencer Marketing: An Exploratory Study to Identify Antecedents of Consumer Behavior of Millennial

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Research article

First published 2021-1

Influencer Marketing: An Exploratory Study to Identify Antecedents of Consumer Behavior of Millennial

Anjali Chopra, Vrushali Avhad, and Sonali Jaju

Business Perspectives and Research

Select article: Business Process Outsourcing (BPO): Emerging Scenario and Strategic Options for IT-enabled Services

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Brief report

First published 2004-1

Business Process Outsourcing (BPO): Emerging Scenario and Strategic Options for IT-enabled Services

K Ramachandran, Sudhir Voleti

Vikalpa: The Journal for Decision Makers

Select article: Safety and efficacy of valproic acid preparations

Open access

Abstract

First published 2015-2

Safety and efficacy of valproic acid preparations

E. Pasternak, R. Alyautdin, I. Asetskaya [...]

International Journal of Risk & Safety in Medicine

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