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Articles (63)

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1-10 of 63 results for Brand Personality Dimensions

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Select article: Dimensions of Product Brand Personality

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Research article

First published 2018-12

Dimensions of Product Brand Personality

Jijo George, Victor Anandkumar

Vision: The Journal of Business Perspective

Select article: Dimensions of Brand Personality

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Research article

First published 1997-8

Dimensions of Brand Personality

Jennifer L. Aaker

Journal of Marketing Research

Select article: Gender Dimensions of Brand Personality

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Research article

First published 2009-2

Gender Dimensions of Brand Personality

Bianca Grohmann

Journal of Marketing Research

Select article: Dimensions of News Media Brand Personality

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Other

First published 2010-3

Dimensions of News Media Brand Personality

Jooyoung Kim, Tae Hyun Baek, Hugh J. Martin

Journalism & Mass Communication Quarterly

Select article: Brand Personality in Sport: Dimension Analysis and General Scale Development

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Research article

First published 2010-3

Brand Personality in Sport: Dimension Analysis and General Scale Development

Jessica R. Braunstein, Stephen D. Ross

Sport Marketing Quarterly

Select article: Dimensions of Corporate Brand Personality: An Empirical Study on the Leading Bank Brands Operating in Gujarat State of India

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Research article

First published 2012-7

Dimensions of Corporate Brand Personality: An Empirical Study on the Leading Bank Brands Operating in Gujarat State of India

Dr. Ritesh K. Patel

Paradigm: A Management Research Journal

Select article: Impact of Store Personality Antecedents on Store Personality Dimensions: An Empirical Study of Department Retail Brands

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Research article

First published 2013-9

Impact of Store Personality Antecedents on Store Personality Dimensions: An Empirical Study of Department Retail Brands

Gopal Das, Kalyan Kumar Guin, Biplab Datta

Global Business Review

Select article: Differentiating with brand personality in economy hotel segment

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Research article

First published 2014-10

Differentiating with brand personality in economy hotel segment

Xiangping Li, Chih-Lun (Alan) Yen, Muzaffer Uysal

Journal of Vacation Marketing

Select article: The Analysis of Bangkok Coffee Chain’s Consumers and the Influence of Brand Personalities on their Purchasing Decision

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Research article

First published 2015-6

The Analysis of Bangkok Coffee Chain’s Consumers and the Influence of Brand Personalities on their Purchasing Decision

Nuntana Udomkit, Panuvat Mathews

Global Business Review

Select article: Consumer Perception of Brand Personality: An Empirical Evidence from India

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Research article

First published 2016-4

Consumer Perception of Brand Personality: An Empirical Evidence from India

Kavita Srivastava, Narendra K. Sharma

Global Business Review

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