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1-10 of 2975 results for Brand Marketing

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Select article: A Study of Brand Equity in a Commodity Market

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Research article

First published 2006-6

A Study of Brand Equity in a Commodity Market

Mark Morrison, Mark Eastburn

Australasian Marketing Journal

Select article: Marketing Mix Elements Influencing Brand Equity and Brand Choice

Free access

Research article

First published 2010-7

Marketing Mix Elements Influencing Brand Equity and Brand Choice

Tanmay Chattopadhyay, Shraddha Shivani, Mahesh Krishnan

Vikalpa: The Journal for Decision Makers

Select article: Brands Defined as Semiotic Marketing Systems

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Research article

First published 2015-9

Brands Defined as Semiotic Marketing Systems

Francisco Conejo, Ben Wooliscroft

Journal of Macromarketing

Select article: On “Brand”—Whether a Semiotic Marketing System or Not

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Research article

First published 2015-9

On “Brand”—Whether a Semiotic Marketing System or Not

John F. Gaski

Journal of Macromarketing

Select article: Ritualization: A Strategic Tool to Position Brands in International Markets

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Research article

First published 2017-6

Ritualization: A Strategic Tool to Position Brands in International Markets

Amalesh Sharma, V. Kumar, Sourav Bikash Borah

Journal of International Marketing

Select article: Effects of Social Media Marketing and Selected Marketing Constructs on Stages of Brand Loyalty

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Research article

First published 2021-6

Effects of Social Media Marketing and Selected Marketing Constructs on Stages of Brand Loyalty

Suha Fouad Salem, Sharif Omar Salem

Global Business Review

Select article: From Marketing Ideology to Branding Ideology

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Review article

First published 2013-3

From Marketing Ideology to Branding Ideology

Sidney J. Levy, Marius K. Luedicke

Journal of Macromarketing

Select article: Social Media Marketing Activities,Brand Community Engagement and Brand Loyalty: Modelling the Role  of Self-brand Congruency with Moderated Mediation Approach

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Research article

First published 2024

Social Media Marketing Activities,Brand Community Engagement and Brand Loyalty: Modelling the Role  of Self-brand Congruency with Moderated Mediation Approach

Shubhi Changani, Rakesh Kumar

Global Business Review

Select article: The Codevelopment of Trademark Law and the Concept of Brand Marketing in the United States before 1946

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Research article

First published 2011-3

The Codevelopment of Trademark Law and the Concept of Brand Marketing in the United States before 1946

Ross D. Petty

Journal of Macromarketing

Select article: How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?

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Research article

First published 2017-5

How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?

Hannes Datta, Kusum L. Ailawadi, Harald J. van Heerde

Journal of Marketing

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