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Articles (361)

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1-10 of 361 results for Brand Extention

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Select article: EMAMI: Identification of Brand Extention Opportunities in Fairness Cream Industry

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First published 2007-7

EMAMI: Identification of Brand Extention Opportunities in Fairness Cream Industry

Debajani Sahoo, Preeta H. Vyas

Vision: The Journal of Business Perspective

Select article: Dove Vs. Dior: Extending the Brand Extension Decision-Making Process from Mass to Luxury

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Research article

First published 2004-9

Dove Vs. Dior: Extending the Brand Extension Decision-Making Process from Mass to Luxury

Francesca Dall'Olmo Riley, Wendy Lomax, Angela Blunden

Australasian Marketing Journal

Select article: Consumer Evaluations of Service Brand Extensions

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First published 2001-02

Consumer Evaluations of Service Brand Extensions

Allard C. R. van Riel, Jos Lemmink, Hans Ouwersloot

Journal of Service Research

Select article: Implicit Personality Theory in Evaluation of Brand Extensions

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First published 2000-6

Implicit Personality Theory in Evaluation of Brand Extensions

Karen E. Flaherty, James M. Pappas

Psychological Reports

Select article: The Context (In)Dependence of Low-Fit Brand Extensions

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Research article

First published 2023-1

The Context (In)Dependence of Low-Fit Brand Extensions

Pragya Mathur, Malika Malika, Nidhi Agrawal [...]

Journal of Marketing

Select article: The Importance of the Brand in Brand Extension

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First published 1994-5

The Importance of the Brand in Brand Extension

Susan M. Broniarczyk, Joseph W. Alba

Journal of Marketing Research

Select article: The Impact of Vertical Service Line Extensions and Brand Salience on Reciprocal Transfer of Image and Performance Associations

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First published 2012-11

The Impact of Vertical Service Line Extensions and Brand Salience on Reciprocal Transfer of Image and Performance Associations

Jean Boisvert

Journal of Service Research

Select article: Brand Extensions: Prestige Brand Effects

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Research article

First published 2001-12

Brand Extensions: Prestige Brand Effects

Ashley Lye, P. Venkateswarlu, Jo Barrett

Australasian Marketing Journal

Select article: Brand Extension Evaluation

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Research article

First published 2002-6

Brand Extension Evaluation

Richard M. Campbell, Aubrey Kent

Sport Marketing Quarterly

Select article: Brand Synergy Effects in Multiple Brand Extensions

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First published 2007-11

Brand Synergy Effects in Multiple Brand Extensions

Byung Chul Shine, Jongwon Park, Robert S. Wyer

Journal of Marketing Research

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