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1-10 of 1169 results for Brand Experience

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Select article: Brand Experience and Brand Equity

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Research article

First published 2019-12

Brand Experience and Brand Equity

Faseeh Amin Beig, Fayaz Ahmad Nika

Vision: The Journal of Business Perspective

Select article: Exploring Relationship among Brand Experience Dimensions,Brand Evaluation and Brand Loyalty

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Research article

First published 2016-12

Exploring Relationship among Brand Experience Dimensions,Brand Evaluation and Brand Loyalty

Dhananjay Bapat, Jayanthi Thanigan

Global Business Review

Select article: Restaurant Innovativeness and Brand Attachment: The Role of Memorable Brand Experience

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Research article

First published 2023-6

Restaurant Innovativeness and Brand Attachment: The Role of Memorable Brand Experience

Hsiu-Yu Teng, Chien-Yu Chen

Journal of Hospitality & Tourism Research

Select article: A framework for designing visitor experiences in branded tourist attractions: Insights from a luxury Cognac brand

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Research article

First published 2025-1

A framework for designing visitor experiences in branded tourist attractions: Insights from a luxury Cognac brand

Frédéric Ponsignon, Jonas Holmqvist

Journal of Vacation Marketing

Select article: Customer experience,not brands will be on the iron throne

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Research article

First published 2020-1

Customer experience,not brands will be on the iron throne

Philipp “Phil” Klaus

International Journal of Market Research

Select article: Customer Experiences in Branded Metaverse Events: Effects on Brand Equity

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Research article

First published 2026-2

Customer Experiences in Branded Metaverse Events: Effects on Brand Equity

Margherita Pagani, Lijun Xie

Journal of Interactive Marketing

Select article: The Impact of Brand Experience on Downtown Success

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Research article

First published 2013-9

The Impact of Brand Experience on Downtown Success

Eric Beckman, Archana Kumar, Youn-Kyung Kim

Journal of Travel Research

Select article: Transformative brand experiences and consumer-based brand equity in heritage tourism: The role of authenticity and motives

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Research article

First published 2026-1

Transformative brand experiences and consumer-based brand equity in heritage tourism: The role of authenticity and motives

Effie Steriopoulos, John Hall, Leonie Lockstone-Binney [...]

Journal of Vacation Marketing

Select article: Fueling the passion: The role online brand experiences play in developing harmonious or obsessive brand passion

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Research article

First published 2022-10-12

Fueling the passion: The role online brand experiences play in developing harmonious or obsessive brand passion

Chunxiao Chen, Jian Zhang, Xing Bu [...]

Human Systems Management

Select article: Destination brand experience,brand positioning,and intention to visit: A multi-destination comparison study

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Research article

First published 2024-7

Destination brand experience,brand positioning,and intention to visit: A multi-destination comparison study

Shuang Lin, Shuangyu Xu, Yue Liu [...]

Journal of Vacation Marketing

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