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Research article

First published 2019-2

Managing Country-of-Origin Affiliations for Luxury Brand-Building in China

Klaus Heine, Glyn Atwal, Jiaxun He

Australasian Marketing Journal

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Research article

First published 2017-9

Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition

Lisette de Vries, Sonja Gensler, Peter S.H. Leeflang

Journal of Marketing

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Research article

First published 2002-5

Building Brand Equity

Margaret C. Campbell

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2016-7

Constructing supranational regions and identities through branding: Thick and thin region-building in the Barents and Ireland–Wales

Kaj Zimmerbauer

European Urban and Regional Studies

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Research article

First published 2007-9

Building Strong Condition Brands

Reinhard Angelmar, Sarah Angelmar, Liz Kane

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2015-11

Enhancing Hotel Employees’ Brand Understanding and Brand-Building Behavior in China

Ceridwyn King, Kevin Kam Fung So

Journal of Hospitality & Tourism Research

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Research article

First published 2012-7

Building online brand communities

Anne-Marie Hede, Pamm Kellett

Journal of Vacation Marketing

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Research article

First published 2018-11

Residents’ Place Satisfaction and Place Attachment on Destination Brand-Building Behaviors: Conceptual and Empirical Differentiation

Ning (Chris) Chen, Larry Dwyer

Journal of Travel Research

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Research article

First published 2017-6

Building Customer-based Brand Equity of Domestic Brands: Role of Brand Equity Dimensions

Rajesh Sharma

Metamorphosis: A Journal of Management Research

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Research article

First published 2020-3

Global Brand Building and Management in the Digital Age

Jan-Benedict E.M. Steenkamp

Journal of International Marketing

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