Sage Journals: Discover world-class research

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Research article

First published 2000-04

Using brand awareness and brand image in tourism channels of distribution

Tracy Woodward

Journal of Vacation Marketing

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Research article

First published 2020-6

The Effect of Brand Awareness and Use,Product Awareness and Use on Brand and Product Satisfaction: A Study of Ayurveda Products from India

Suganya Rama Chandran, Hamsalakshmi Rangarai, Satyanarayana Parayitam

Asia-Pacific Journal of Management Research and Innovation

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Research article

First published 2024-3

Understanding Indian Millennials' Awareness Towards Brand Personality of Apparel Brands

Simran Sikka, Jitender Kumar

SEDME (Small Enterprises Development,Management & Extension Journal): A worldwide window on MSME Studies

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Research article

First published 2022-7

A Latent Allocation Model for Brand Awareness and Mindset Metrics

Pablo Marshall

International Journal of Market Research

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Research article

First published 2004-9

Brand and Advertising Awareness: A Replication and Extension of a Known Empirical Generalisation

Jenni Romaniuk, Byron Sharp, Samantha Paech [...]

Australasian Marketing Journal

Free access

Research article

First published 2017-11-15

Measuring brand awareness as a component of eating habits in children: The development of the IBAI questionnaire in Georgia

Maria Gabriella Vecchio, Irakli L. Rtskhladze, Giulia Lorenzoni [...]

Mediterranean Journal of Nutrition and Metabolism

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Research article

First published 2014-6

Linking Environmental Awareness and Perceived Brand Eco-friendliness to Brand Trust and Purchase Intention

Plavini Punyatoya

Global Business Review

Open access

Research article

First published 2025-1

Mindful Content Marketing,Increasing Brand-Awareness: Theoretical Study & Literature Synthesis

Vivek Newar, Shraddha Chetry

IIMS Journal of Management Science

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Research article

First published 2020-3

Brand Environments and the Emergence and Change of Awareness for New Sports Teams: A Two-Wave Examination

James Du, Christopher M. McLeod, Jeffrey D. James

Sport Marketing Quarterly

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Research article

First published 2014-12

Comparing Brand Awareness Levels of In-Game Advertising in Sport Video Games Featuring Visual and Verbal Communication Cues

Patrick Walsh, Matthew H. Zimmerman, Galen Clavio [...]

Communication & Sport

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