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Research article

First published 2016-9

Entrepreneurial competencies of BoP entrepreneurs in Bangladesh to achieve business success

Syed Abidur Rahman, Noor Hazlina Ahmad, Seyedeh Khadijeh Taghizadeh

Journal of General Management

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Research article

First published 2025

A Review of Literature on E-commerce at the Bottom of the Pyramid: Its Past,Present and Future

Dechen Angmo, Rajesh K. Aithal

IIM Kozhikode Society & Management Review

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Research article

First published 2017-2

Business models at the bottom of the pyramid

Ted Ladd

The International Journal of Entrepreneurship and Innovation

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Research article

First published 2022-9

Drivers,Barriers,and Facilitators of Entrepreneurship at BoP: Review,Conceptual Framework and Research Agenda

Avinash Kumar, Rajeev Kumra, Ramendra Singh

Journal of Macromarketing

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Editorial

First published 2022-11

New Perspectives on Base of the Pyramid Strategies

Nikolay A. Dentchev, Laura Michelini, Alain Verbeke [...]

Business & Society

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Research article

First published 2013-9

What have markets ever done for the poor?

Luis Araujo

Marketing Theory

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Research article

First published 2017-9

Women entrepreneurs

Gillian Hopkinson, Asad Aman

Marketing Theory

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Research article

First published 2022-12

Engaging symbiotic ecosystems to build community centred business models for the BoP: Evidence from small social enterprises in East Africa

Andrea Sottini, Giacomo Ciambotti, David Littlewood

International Small Business Journal: Researching Entrepreneurship

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Research article

First published 2013-12

Impact of ICT-Enabled Product and Process Innovations at the Bottom of the Pyramid: A Market Separations Perspective

Monideepa Tarafdar, Ramendra Singh, Prashanth Anekal

Journal of Information Technology

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Research article

First published 2022-9

The 7A Framework: Extending the 4A Framework Based on Exchanges in Subsistence Marketplaces in India and Vietnam

Tapan Sarker, Subhendu Dey, Moutusy Maity [...]

Journal of Macromarketing

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