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Select article: Co-designing social marketing programs with “bottom of the pyramid” citizens
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Research article
First published January, 2021
Co-designing social marketing programs with “bottom of the pyramid” citizens
David Schmidtke
,
Sharyn Rundle-Thiele,
Krzysztof Kubacki
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International Journal of Market Research
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Select article: Governmentality at the Base-of-the-Pyramid
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First published September, 2011
Governmentality at the Base-of-the-Pyramid
Samuel K. Bonsu,
Pia Polsa
Journal of Macromarketing
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, Sharyn Rundle-Thiele, Krzysztof Kubacki 
