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1-4 of 4 results for Behavioral reasoning theory (BRT)

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Research article

First published 2020-11

Envisioning the Future of Behavioral Decision-Making: A Systematic Literature Review of Behavioral Reasoning Theory

Aditya Kumar Sahu, R.K. Padhy, Amandeep Dhir

Australasian Marketing Journal

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Research article

First published 2010-03

Elten Briggs, Mark Peterson, Gary Gregory

Journal of Macromarketing

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Research article

First published 2024

Laxman Pokhrel, Bhaskar Bahadur Dangi, Manoj Kumar Chaudhary [...]

Business Perspectives and Research

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Research article

First published 2013-12

Marius C. Claudy, Mark Peterson, Aidan O’Driscoll

Journal of Macromarketing