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Research article

First published 2020-11

Envisioning the Future of Behavioral Decision-Making: A Systematic Literature Review of Behavioral Reasoning Theory

Aditya Kumar Sahu, R.K. Padhy, Amandeep Dhir

Australasian Marketing Journal

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Research article

First published 2012-3

Perceived Behavioral Control in Reasoned Action Theory

Marco Yzer

The ANNALS of the American Academy of Political and Social Science

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Research article

First published 2013-12

Understanding the Attitude-Behavior Gap for Renewable Energy Systems Using Behavioral Reasoning Theory

Marius C. Claudy, Mark Peterson, Aidan O’Driscoll

Journal of Macromarketing

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Research article

First published 2025

Predicting Willingness to Use MOUD: An Application of the Theory of Reasoned Action and Theory of Planned-Behavior

Chloe Lancaster, Tanja. C. Laschober, C. Mindy Nelson [...]

Journal of Drug Issues

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Research article

First published 2024

Purchase Intention of Green Financial Products: Application of Behavioral Reasoning Theory

Laxman Pokhrel, Bhaskar Bahadur Dangi, Manoj Kumar Chaudhary [...]

Business Perspectives and Research

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Research article

First published 2009-11

Prediction of Exercise in Patients Across Various Stages of Bariatric Surgery: A Comparison of the Merits of the Theory of Reasoned Action Versus the Theory of Planned Behavior

Hillary R. Hunt, Alan M. Gross

Behavior Modification

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Research article

First published 1992-02

A Comparison of the Theory of Planned Behavior and the Theory of Reasoned Action

Thomas J. Madden, Pamela Scholder Ellen, Icek Ajzen

Personality and Social Psychology Bulletin

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Research article

First published 2024

SMEs and digital marketing: A perspective of behavioral reasoning theory

Naveed Ahmad, Hafiz Muhammad Wasif Rasheed

Tourism and Hospitality Research

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Research article

First published 2008-7

The Application of the Theory of Reasoned Action and Planned Behavior to Prevention Science in Counseling Psychology

John L. Romano, Jason D. Netland

The Counseling Psychologist

Open access

Research article

First published 2023-6

Better than a bet: good reasons for behavioral and rational choice assumptions in IR theory

James W. Davis

European Journal of International Relations

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