Sage Journals: Discover world-class research

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Research article

First published 2014-10

Advertising real beer: Authenticity claims beyond truth and falsity

Carly O’Neill, Dick Houtman, Stef Aupers

European Journal of Cultural Studies

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Research article

First published 2025-6

Examining the Prevalence of Hegemonic Masculine Traits (HTMs) in Alcohol Video Advertisements: A Content Analysis of Ghanaian Manufactured Beer and Bitters

Henry Kojo Bonsu-Owu, David Roca

The Journal of Men’s Studies

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Research article

First published 2002-9

Image Advertisements’ Influence on Adolescents’ Perceptions of the Desirability of Beer and Cigarettes

Kathleen J. Kelly, Michael D. Slater, David Karan

Journal of Public Policy & Marketing

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Research article

First published 2000-9

The Use of Human Models and Cartoon Characters in Magazine Advertisements for Cigarettes,Beer,and Nonalcoholic Beverages

Kathleen J. Kelly, Michael D. Slater, David Karan [...]

Journal of Public Policy & Marketing

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Research article

First published 1990-8

Incidental Advertising of Beer and Cigarettes

Donald S Martin

Media International Australia

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Research article

First published 1996-6

Adolescent Counterarguing of TV Beer Advertisements: Evidence for Effectiveness of Alcohol Education and Critical Viewing Discussions

Michael D. Slater, Donna Rouner, Kevin Murphy [...]

Journal of Drug Education: Substance Use Research and Prevention

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Research article

First published 1997-3

Adolescent Responses to TV Beer ADS and Sports Content/Context: Gender and Ethnic Differences

Michael D. Slater, Donna Rouner, Melanie Domenech-Rodriguez [...]

Journalism & Mass Communication Quarterly

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Research article

First published 1998-3

Developing and Assessing Alcohol Warning Content: Responses to Quantitative Information and Behavioral Recommendations in Warnings with Television Beer Advertisements

Michael D. Slater, David Karan, Donna Rouner [...]

Journal of Public Policy & Marketing

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Other

First published 1992-6

Humour and alcohol: children's favourite television advertisements

Elizabeth Nelson, David While

Health Education Journal

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Research article

First published 2012-6

The transgendered Kiwi: Homosocial desire and ‘New Zealand identity’

Anita Brady

Sexualities

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