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Articles (17)

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1-10 of 17 results for Barbara Stern

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Select article: In memoriam — Barbara B. Stern (Co-Editor of Marketing Theory,2000—2008)

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First published 2009-03

In memoriam — Barbara B. Stern (Co-Editor of Marketing Theory,2000—2008)

Morris B. Holbrook

Marketing Theory

Select article: Bow to Stern

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Research article

First published 2015-12

Bow to Stern

Stephen Brown

Marketing Theory

Select article: A Memorable Birthday Party: The Helen Keller Centennial Congress

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Research article

First published 1981-3

A Memorable Birthday Party: The Helen Keller Centennial Congress

Mary Ellen Mulholland

Journal of Visual Impairment & Blindness

Select article: A cybernetic communication model for advertising

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Other

First published 2007-12

A cybernetic communication model for advertising

Chris Miles

Marketing Theory

Select article: Marketing Images

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Research article

First published 2001-06

Marketing Images

Barbara Stern, George M. Zinkhan, Anupam Jaju

Marketing Theory

Select article: Aligning Work and Rewards: A Roundtable Discussion

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Research article

First published 1994-08

Aligning Work and Rewards: A Roundtable Discussion

Compensation & Benefits Review

Select article: Medieval Allegory: Roots of Advertising Strategy for the Mass Market

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Research article

First published 1988-7

Medieval Allegory: Roots of Advertising Strategy for the Mass Market

Barbara B. Stern

Journal of Marketing

Select article: Vulnerable Women on Screen and at Home: Soap Opera Consumption

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Research article

First published 2005-12

Vulnerable Women on Screen and at Home: Soap Opera Consumption

Barbara B. Stern, Cristel Antonia Russell, Dale W. Russell

Journal of Macromarketing

Select article: What Does Brand Mean? Historical-Analysis Method and Construct Definition

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Research article

First published 2006-04

What Does Brand Mean? Historical-Analysis Method and Construct Definition

Barbara B. Stern

Journal of the Academy of Marketing Science

Select article: Literary Criticism and the History of Marketing Thought: A New Perspective on "Reading" Marketing Theory

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Research article

First published 1990-09

Literary Criticism and the History of Marketing Thought: A New Perspective on "Reading" Marketing Theory

Barbara B. Stern

Journal of the Academy of Marketing Science

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