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Research article

First published 2010-6

A Global Investigation into the Cultural and Individual Antecedents of Banner Advertising Effectiveness

Jana Möller, Martin Eisend

Journal of International Marketing

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Research article

First published 2018-8

The Role of a Companion Banner and Sponsorship Transparency in Recognizing and Evaluating Article-style Native Advertising

Colin Campbell, Nathaniel J. Evans

Journal of Interactive Marketing

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Research article

First published 2017-12

What Happens Online Stays Online? Segment-Specific Online and Offline Effects of Banner Advertisements

Lara Lobschat, Ernst C. Osinga, Werner J. Reinartz

Journal of Marketing Research

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Research article

First published 2006-2

The Effect of Banner Advertising on Internet Purchasing

Puneet Manchanda, Jean-Pierre Dubé, Khim Yong Goh [...]

Journal of Marketing Research

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Other

First published 2001-5

Banner advertising: Measuring effectiveness and optimizing placement

Lee Sherman, John Deighton

Journal of Interactive Marketing

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Review article

First published 2001-10

Recall and Recognition of Static vs. Animated Banner Advertisements

Michelle E. Bayles, Barbara Chaparro

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

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Research article

First published 2013-9

The Impact of Advertising Location and User Task on The Emergence of Banner Ad Blindness

Marc L. Resnick, William Albert

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

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Research article

First published 2003-9

The Effectiveness of Banner Advertisements: Involvement and Click-through

Chang-Hoan Cho

Journalism & Mass Communication Quarterly

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Research article

First published 2005-11

Processing of animation in online banner advertising: The roles of cognitive and emotional responses

Chan Yun Yoo, Kihan Kim

Journal of Interactive Marketing

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Research article

First published 2003-11

Internet advertising: Is anybody watching?

Xavier Drèze, François-Xavier Hussherr

Journal of Interactive Marketing

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