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1-3 of 3 results for B2B sustainability positioning

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Research article

First published 2025-12

Artificial Intelligence Driven Marketing Analytics Capability and Sustainability Positioning in B2B Firms: A Review and Future Research Direction

Shahin Akther, Muhammad Sabbir Rahman

Paradigm: A Management Research Journal

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Research article

First published 2025-12

P. Suhail, G. V. Narayan, Y. Srinivasulu

SEDME (Small Enterprises Development,Management & Extension Journal): A worldwide window on MSME Studies

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Research article

First published 2025

Ouidade Sabri, Ydriss Ziane

Journal of Macromarketing