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1-3 of 3 results for B2B complex selling

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Restricted accessResearch articleFirst published December, 2025

A Competency-Based Curriculum Content Design for Complex B2B Sales in Higher Education Institutions

Silvio Cardinali, Marta Giovannetti, Pia Hautamäki [...]

Journal of Marketing Education

Restricted accessResearch articleFirst published 2026

David Ergun, Christian Schmitz

Journal of Service Research

Restricted accessResearch articleFirst published February, 2024

Mahima Hada, Arnaud De Bruyn, Gary L. Lilien

Journal of Marketing Research