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Articles (57)

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1-10 of 57 results for Attitudinal loyalty

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Select article: Confirmatory Study on Brand Equity and Brand Loyalty: A Special Look at the Impact of Attitudinal and Behavioural Loyalty

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Research article

First published 2010-1

Confirmatory Study on Brand Equity and Brand Loyalty: A Special Look at the Impact of Attitudinal and Behavioural Loyalty

Hardeep Chahal, Madhu Bala

Vision: The Journal of Business Perspective

Select article: A Link Between Attitudinal and Behavioral Loyalty of Service Customers

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Research article

First published 2020-7

A Link Between Attitudinal and Behavioral Loyalty of Service Customers

Shivani Saini, Jagwinder Singh

Business Perspectives and Research

Select article: The Role of Corporate Image for Quality in the Formation of Attitudinal Service Loyalty

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Review article

First published 2013-5

The Role of Corporate Image for Quality in the Formation of Attitudinal Service Loyalty

Subhash Jha, George D. Deitz, Emin Babakus [...]

Journal of Service Research

Select article: Exploring a Functional Approach to Attitudinal Brand Loyalty

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Research article

First published 2013-2

Exploring a Functional Approach to Attitudinal Brand Loyalty

Rebekah Russell-Bennett, Charmine E.J. Härtel, Steve Worthington

Australasian Marketing Journal

Select article: Gauging an industry standard of attitudinal loyalty for vacation lodging in the USA

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Research article

First published 2006-04

Gauging an industry standard of attitudinal loyalty for vacation lodging in the USA

Mark Peterson, Deepa S. Iyer

Journal of Vacation Marketing

Select article: An examination of tourists' attitudinal and behavioral loyalty: Comparison between domestic and international tourists

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Research article

First published 2009-04

An examination of tourists' attitudinal and behavioral loyalty: Comparison between domestic and international tourists

Panisa Mechinda, Sirivan Serirat, Nak Gulid

Journal of Vacation Marketing

Select article: The Effect of Performance Quality and Customer Education on Attitudinal Loyalty: A Cross-Country Study of Opera Festival Attendees

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Research article

First published 2019-12

The Effect of Performance Quality and Customer Education on Attitudinal Loyalty: A Cross-Country Study of Opera Festival Attendees

Vania Vigolo, Angelo Bonfanti, Federico Brunetti

Nonprofit and Voluntary Sector Quarterly

Select article: Not All Repeat Customers Are the Same: Designing Effective Cross-Selling Promotion on the Basis of Attitudinal Loyalty and Habit

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Research article

First published 2013-9

Not All Repeat Customers Are the Same: Designing Effective Cross-Selling Promotion on the Basis of Attitudinal Loyalty and Habit

Yuping Liu-Thompkins, Leona Tam

Journal of Marketing

Select article: Equating Attitudes to Allegiance: The Usefulness of Selected Attitudinal Information in Segmenting Loyalty to Professional Sports Teams

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Research article

First published 2000-12

Equating Attitudes to Allegiance: The Usefulness of Selected Attitudinal Information in Segmenting Loyalty to Professional Sports Teams

Daniel C. Funk, Donna L. Pastore

Sport Marketing Quarterly

Select article: Heart versus Mind: The Functions of Emotional and Cognitive Loyalty

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Research article

First published 2010-2

Heart versus Mind: The Functions of Emotional and Cognitive Loyalty

Charmine E.J. Härtel, Rebekah Russell-Bennett

Australasian Marketing Journal

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