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Articles (35)

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1-10 of 35 results for Attitudes Towards Social Media Advertising

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Select article: Empirical Study on Perceived Value and Attitude of Millennials Towards Social Media Advertising: A Structural Equation Modelling Approach

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Research article

First published 2019-3

Empirical Study on Perceived Value and Attitude of Millennials Towards Social Media Advertising: A Structural Equation Modelling Approach

Taanika Arora, Bhawna Agarwal

Vision: The Journal of Business Perspective

Select article: Determinants of Consumers’ Attitude towards Social Media Advertising

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Research article

First published 2015-11

Determinants of Consumers’ Attitude towards Social Media Advertising

Henry Boateng, Abednego Feehi Okoe

Journal of Creative Communications

Select article: A Double-Edged Sword? Predicting Consumers’ Attitudes Toward and Sharing Intention of Native Advertising on Social Media

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Research article

First published 2016-11

A Double-Edged Sword? Predicting Consumers’ Attitudes Toward and Sharing Intention of Native Advertising on Social Media

Joonghwa Lee, Soojung Kim, Chang-Dae Ham

American Behavioral Scientist

Select article: Hope You’re Not Totally Commercial! Toward a Better Understanding of Advertising Recognition's Impact on Influencer Marketing Effectiveness

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Research article

First published 2022-5

Hope You’re Not Totally Commercial! Toward a Better Understanding of Advertising Recognition's Impact on Influencer Marketing Effectiveness

Gerrit Sundermann, Juha Munnukka

Journal of Interactive Marketing

Select article: Fear of Missing Out as motivation to process information: How differences in Instagram use affect attitude formation online

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Research article

First published 2023-1

Fear of Missing Out as motivation to process information: How differences in Instagram use affect attitude formation online

Dominik Neumann, Patricia T Huddleston, Bridget K Behe

New Media & Society

Select article: Demystifying the Effect of Social Media Advertising on Purchase Intention of Millennials: Role of eWOM and Privacy Concerns

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Research article

First published 2024

Demystifying the Effect of Social Media Advertising on Purchase Intention of Millennials: Role of eWOM and Privacy Concerns

Garima, Karamvir Sheokand

Journal of Creative Communications

Select article: Attitude toward the Viral Ad: Expanding Traditional Advertising Models to Interactive Advertising

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Research article

First published 2013-2

Attitude toward the Viral Ad: Expanding Traditional Advertising Models to Interactive Advertising

Jinsong Huang, Song Su, Liuning Zhou [...]

Journal of Interactive Marketing

Select article: Are we measuring the same attitude? Understanding media effects on attitude towards advertising

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Other

First published 2007-12

Are we measuring the same attitude? Understanding media effects on attitude towards advertising

Soo Jiuan Tan, Lily Chia

Marketing Theory

Select article: Flagship Brand Stores within Virtual Worlds: The Impact of Virtual Store Exposure on Real-Life Attitude toward the Brand and Purchase Intent

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Research article

First published 2009-9

Flagship Brand Stores within Virtual Worlds: The Impact of Virtual Store Exposure on Real-Life Attitude toward the Brand and Purchase Intent

Michael Haenlein, Andreas M. Kaplan

Recherche et Applications en Marketing (English Edition)

Select article: The Effects of Humour in Online Recruitment Advertising

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Research article

First published 2016-8

The Effects of Humour in Online Recruitment Advertising

Eeva-Liisa Oikarinen, Magnus Söderlund

Australasian Marketing Journal

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