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1-3 of 3 results for Attitudes/Perceptions Towards Marketing and Marketing Mix Elements

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Research article

First published 2024-4

Understanding Consumer Sentiments Towards Marketing: An Investigation in Indian Context

Sanjay K. Jain, Parul Goel, Sonali Jain

Vision: The Journal of Business Perspective

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Research article

First published 1995-06

Steven P. Brown

Journal of the Academy of Marketing Science

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Research article

First published 2023-12

P. Mantratzis, G. Tsiotras, Loukas K. Tsironis [...]

Journal of Operations and Strategic Planning