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Articles (28)

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1-10 of 28 results for Apparel Advertisement

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Select article: Processing of Apparel Advertisements: Application and Extension of Elaboration Likelihood Model

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Research article

First published 2006-01

Processing of Apparel Advertisements: Application and Extension of Elaboration Likelihood Model

Hyunjoo Oh, Cynthia R. Jasper

Clothing and Textiles Research Journal

Select article: Apparel Advertising Appeals as a Function of Apparel Classification: Trendy versus Classic

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Research article

First published 1989-6

Apparel Advertising Appeals as a Function of Apparel Classification: Trendy versus Classic

Leslie L. Davis, Sharron J. Lennon

Perceptual and Motor Skills

Select article: Evaluations of Apparel Advertising as a Function of Self-Monitoring

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Research article

First published 1988-6

Evaluations of Apparel Advertising as a Function of Self-Monitoring

Sharron J. Lennon, Leslie L. Davis, Ann Fairhurst

Perceptual and Motor Skills

Select article: Apparel Advertising: A Study in Consumer Attitude Change

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Research article

First published 1984-09

Apparel Advertising: A Study in Consumer Attitude Change

Brenda Sternquist Witter, Charles Noel

Clothing and Textiles Research Journal

Select article: The World Wide Web: An International Textile And Apparel Marketing Tool

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Research article

First published 2002-09

The World Wide Web: An International Textile And Apparel Marketing Tool

Diana Cone, Charles Perry

Clothing and Textiles Research Journal

Select article: Exploring Gen Y Responses to an Apparel Brand’s Use of Cause-Related Marketing Does Message Matter When It Comes to Support for the Breast Cancer Cause?

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Research article

First published 2010-01

Exploring Gen Y Responses to an Apparel Brand’s Use of Cause-Related Marketing Does Message Matter When It Comes to Support for the Breast Cancer Cause?

Karen H. Hyllegard, Jennifer Paff Ogle, Ruoh-Nan Yan [...]

Clothing and Textiles Research Journal

Select article: Book Review: Selling Men's Apparel through Advertising

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Book review

First published 1940-4

Book Review: Selling Men's Apparel through Advertising

Alfred Mcclung Lee

Journal of Marketing

Select article: Effects of Apparel Classification on Attitudes toward Apparel Shopping

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Research article

First published 1989-4

Effects of Apparel Classification on Attitudes toward Apparel Shopping

Sharron J. Lennon, Leslie L. Davis, Ann Fairhurst

Perceptual and Motor Skills

Select article: Use of Endorsers in Magazine Advertisements

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Research article

First published 1990-9

Use of Endorsers in Magazine Advertisements

Patricia A. Stout, Young Sook Moon

Journalism & Mass Communication Quarterly

Select article: Measurement Specifications for Manufacturers' Prototype Bodies

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Research article

First published 2000-9

Measurement Specifications for Manufacturers' Prototype Bodies

Jane E. Workman, Elizabeth S. Lentz

Clothing and Textiles Research Journal

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