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Research article

First published 2023-1

The adoption of social messaging apps in Iran: Discourses and challenges

Abolghasem Bayat, Mohammad Fathian, Naser Bagheri Moghaddam [...]

Information Development

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Research article

First published 2022-3

Millennials’ Adoption of Radio Station Apps: The Roles of Functionality,Technology,Media,and Brand Factors

Sylvia Chan-Olmsted, Rang Wang, Kyung-Ho Hwang

Journalism & Mass Communication Quarterly

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Research article

First published 2025-1

What Drives People to Adopt Grocery Apps? The Moderating Role of Household Size

Debarun Chakraborty, Shakti Bodh Bhatnagar, Wendrila Biswas [...]

Business Perspectives and Research

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Research article

First published 2019-8

App Adoption: The Effect on Purchasing of Customers who have Used a Mobile Website Previously

Huan Liu, Lara Lobschat, Peter C. Verhoef [...]

Journal of Interactive Marketing

Open access

Research article

First published 2023-10

“It’s Another Feather in My Hat”-Exploring Factors Influencing the Adoption of Apps With People Living With Dementia

Aoife Conway, Assumpta Ryan, Deirdre Harkin [...]

Dementia

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Research article

First published 2023-7

Nudging App Adoption: Choice Architecture Facilitates Consumer Uptake of Mobile Apps

Crystal Reeck, Nathaniel A. Posner, Kellen Mrkva [...]

Journal of Marketing

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Research article

First published 2022-02

Mobile App Adoption and Its Differential Impact on Consumer Shopping Behavior

Sulin Ba, Shu He, Shun‐Yang Lee

Production and Operations Management

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Research article

First published 2021-4

The Dark Side of Mobile App Adoption: Examining the Impact on Customers’ Multichannel Purchase

Xian Gu, P.K. Kannan

Journal of Marketing Research

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Research article

First published 2020-2

Factors Affecting Consumer Adoption of Mobile Apps in NCR: A Qualitative Study

Neerja Arora, Garima Malik, Deepak Chawla

Global Business Review

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Research article

First published 2021-1

Adoption of services and apps on mobile phones by micro-entrepreneurs in Sub-Saharan Africa

Leonard J Paas, Emiel L Eijdenberg, Enno Masurel

International Journal of Market Research

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