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1-3 of 3 results for Affinity credit cards

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Select article: Affinity Credit Cards as Relationship Marketing Tools: A Conjoint Analytic Exploration of Combined Product Attributes

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Research article

First published 2006-9

Affinity Credit Cards as Relationship Marketing Tools: A Conjoint Analytic Exploration of Combined Product Attributes

Scott A. Jones, Tracy A. Suter, Eric Koch

Sport Marketing Quarterly

Select article: Evaluating the Effect of Affinity Card Programs on Customer Profitability Using Propensity Score Matching

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Research article

First published 2013-5

Evaluating the Effect of Affinity Card Programs on Customer Profitability Using Propensity Score Matching

Ali Bakhtiari, B.P.S. Murthi, Erin Steffes

Journal of Interactive Marketing

Select article: Direct marketing to the credit card industry

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Research article

First published 1991-5

Direct marketing to the credit card industry

Bart MacChiette, Abhijit Roy

Journal of Interactive Marketing

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