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1-10 of 791 results for Advertising testing

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Select article: Raising the BAR: Bias Adjustment of Recognition Tests in Advertising

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Research article

First published 2010-6

Raising the BAR: Bias Adjustment of Recognition Tests in Advertising

Anocha Aribarg, Rik Pieters, Michel Wedel

Journal of Marketing Research

Select article: An incongruent picture of direct-to-consumer advertising of genetic tests: Qualitative framing analysis on newspapers and 23andMe’s press releases

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Research article

First published 2015-11

An incongruent picture of direct-to-consumer advertising of genetic tests: Qualitative framing analysis on newspapers and 23andMe’s press releases

Jing (Taylor) Wen

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Select article: Multiple advertisement testing: The dangers of telescopic testing and other approaches

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Research article

First published 1988-2

Multiple advertisement testing: The dangers of telescopic testing and other approaches

Hershey H. Friedman, Linda Weiser Friedman

Journal of Interactive Marketing

Select article: Effects of Price and Advertising in Test-Market Experiments

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Research article

First published 1977-11

Effects of Price and Advertising in Test-Market Experiments

Gerald J. Eskin, Penny H. Baron

Journal of Marketing Research

Select article: Testing Cumulative Advertising Effects: A Comment on Methodology

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Announcement

First published 1980-8

Testing Cumulative Advertising Effects: A Comment on Methodology

Doyle L. Weiss, Pierre M. Windal

Journal of Marketing Research

Select article: Reducing Advertising Failures by Concept Testing

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Research article

First published 1964-10

Reducing Advertising Failures by Concept Testing

Joel N. Axelrod

Journal of Marketing

Select article: Testing Distributed Lag Models of Advertising Effect

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Research article

First published 1972-8

Testing Distributed Lag Models of Advertising Effect

Frank M. Bass, Darral G. Clarke

Journal of Marketing Research

Select article: Testing Alternative Econometric Models on the Existence of Advertising Threshold Effect

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Research article

First published 1984-8

Testing Alternative Econometric Models on the Existence of Advertising Threshold Effect

Albert C. Bemmaor

Journal of Marketing Research

Select article: Canada's Reaction to Misleading Advertisements for Pre-School Screening Tests

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Research article

First published 1994-08

Canada's Reaction to Misleading Advertisements for Pre-School Screening Tests

Marvin L. Simner

School Psychology International

Select article: Freudian Sexual Symbolism: Theoretical Considerations and an Empirical Test in Advertising

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Research article

First published 1989-6

Freudian Sexual Symbolism: Theoretical Considerations and an Empirical Test in Advertising

William J. Ruth, Harriet S. Mosatche, Arthur Kramer

Psychological Reports

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