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1-10 of 286 results for Advertising standardization

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Select article: Network Centrality Measure as an Indicator for Standardized Advertising Strategy in Economically Similar Countries

Retricted access

Research article

First published 2020-12

Network Centrality Measure as an Indicator for Standardized Advertising Strategy in Economically Similar Countries

Parthajit Doley, Mithun J. Sharma

Global Business Review

Select article: Advertising in a Competitive Market: The Role of Product Standards,Customer Learning,and Switching Costs

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Research article

First published 2013-8

Advertising in a Competitive Market: The Role of Product Standards,Customer Learning,and Switching Costs

Eric T. Anderson, Duncan Simester

Journal of Marketing Research

Select article: Airlines: Standardize Your International Advertising!

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Research article

First published 2023-5

Airlines: Standardize Your International Advertising!

Jean-Marc Décaudin, Denis Lacoste

Journal of Travel Research

Select article: Standardization of Advertising for Western Europe

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Research article

First published 1963-10

Standardization of Advertising for Western Europe

Ilmar Roostal

Journal of Marketing

Select article: International Advertising Standardization: What do the Multinationals Actually Standardize?

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Research article

First published 1994-12

International Advertising Standardization: What do the Multinationals Actually Standardize?

Greg Harris

Journal of International Marketing

Select article: The Impact of Standards Competition on Consumers: Effectiveness of Product Information and Advertising Formats

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Research article

First published 2006-5

The Impact of Standards Competition on Consumers: Effectiveness of Product Information and Advertising Formats

Amitav Chakravarti, Jinhong Xie

Journal of Marketing Research

Select article: Advertising of orthodontic appliances on websites in the UK: Do they comply with advertising standards? A cross-sectional study

Open access

Research article

First published 2026-3

Advertising of orthodontic appliances on websites in the UK: Do they comply with advertising standards? A cross-sectional study

Arunika Nehra, Adam Jones, Trevor Hodge

Journal of Orthodontics

Select article: Who Standardizes Advertising more Frequently,and Why Do They Do So? A Comparison of U.S. and Japanese Subsidiaries’ Advertising Practices in the European Union

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Research article

First published 2006-3

Who Standardizes Advertising more Frequently,and Why Do They Do So? A Comparison of U.S. and Japanese Subsidiaries’ Advertising Practices in the European Union

Charles R. Taylor, Shintaro Okazaki

Journal of International Marketing

Select article: Examining the Intricacies of Promotion Standardization: Factors Influencing Advertising Message and Packaging

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Research article

First published 2003-9

Examining the Intricacies of Promotion Standardization: Factors Influencing Advertising Message and Packaging

David A. Griffith, Aruna Chandra, John K. Ryans

Journal of International Marketing

Select article: Local and standardized strategies: A content analysis of newspaper food and beverage advertising in Jamaica

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Research article

First published 2020-6

Local and standardized strategies: A content analysis of newspaper food and beverage advertising in Jamaica

Regina Jihea Ahn, Michelle R. Nelson, Gail M. Ferguson

News Research Journal

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