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1-10 of 174 results for Advertising spending

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Select article: Does Disclosure of Advertising Spending Help Investors and Analysts?

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Research article

First published 2023-5

Does Disclosure of Advertising Spending Help Investors and Analysts?

Sungkyun Moon, Kapil R. Tuli, Anirban Mukherjee

Journal of Marketing

Select article: Advertising spending,firm performance,and the moderating impact of CSR

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Research article

First published 2017-11

Advertising spending,firm performance,and the moderating impact of CSR

A. George Assaf, Alexander Josiassen, Jin Sun Ahn [...]

Tourism Economics

Select article: Organizational Herding in Advertising Spending Disclosures: Evidence and Mechanisms

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Research article

First published 2021-6

Organizational Herding in Advertising Spending Disclosures: Evidence and Mechanisms

Huanhuan Shi, Rajdeep Grewal, Hari Sridhar

Journal of Marketing Research

Select article: The Role of Market Orientation in Advertising Spending during Economic Collapse: The Case of Turkey in 2001

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Research article

First published 2014-4

The Role of Market Orientation in Advertising Spending during Economic Collapse: The Case of Turkey in 2001

Peren Özturan, Ayşegül Özsomer, Rik Pieters

Journal of Marketing Research

Select article: The Direct and Indirect Effects of Advertising Spending on Firm Value

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Research article

First published 2010-1

The Direct and Indirect Effects of Advertising Spending on Firm Value

Amit Joshi, Dominique M. Hanssens

Journal of Marketing

Select article: Non-linear Effects of Advertising Spending on Firm Performance: A Fixed-effects Panel Analysis of the Moderating Role of Internationalization

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Research article

First published 2026

Non-linear Effects of Advertising Spending on Firm Performance: A Fixed-effects Panel Analysis of the Moderating Role of Internationalization

Navjot Kaur, Balwinder Singh

Global Business Review

Select article: Financial Development and Country-Level Advertising Spending: The Moderating Role of Economic Development and National Culture

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Research article

First published 2020-9

Financial Development and Country-Level Advertising Spending: The Moderating Role of Economic Development and National Culture

Berrak Bahadir, S. Cem Bahadir

Journal of International Marketing

Select article: You get what you Pay for: The Effect of Top Executives’ Compensation on Advertising and R&D Spending Decisions and Stock Market Return

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Research article

First published 2012-9

You get what you Pay for: The Effect of Top Executives’ Compensation on Advertising and R&D Spending Decisions and Stock Market Return

Imran S. Currim, Jooseop Lim, Joung W. Kim

Journal of Marketing

Select article: Relative Constancy of Advertising Spending

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Research article

First published 2005-08

Relative Constancy of Advertising Spending

Byeng-Hee Chang, Sylvia M. Chan-Olmsted

International Communication Gazette

Select article: Should Firms Spend More on Research and Development and Advertising during Recessions?

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Research article

First published 2011-5

Should Firms Spend More on Research and Development and Advertising during Recessions?

Raji Srinivasan, Gary L. Lilien, Shrihari Sridhar

Journal of Marketing

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