Search results: Sage Journals

Restricted accessResearch articleFirst published May, 2023

Does Disclosure of Advertising Spending Help Investors and Analysts?

Sungkyun Moon, Kapil R. Tuli, Anirban Mukherjee

Journal of Marketing

Restricted accessResearch articleFirst published November, 2017

A. George Assaf, Alexander Josiassen, Jin Sun Ahn [...]

Tourism Economics

Restricted accessResearch articleFirst published June, 2021

Huanhuan Shi, Rajdeep Grewal, Hari Sridhar

Journal of Marketing Research

Restricted accessResearch articleFirst published April, 2014

Peren Özturan, Ayşegül Özsomer, Rik Pieters

Journal of Marketing Research

Restricted accessResearch articleFirst published January, 2010

Amit Joshi, Dominique M. Hanssens

Journal of Marketing

Restricted accessResearch articleFirst published 2026

Navjot Kaur, Balwinder Singh

Global Business Review

Restricted accessResearch articleFirst published September, 2020

Berrak Bahadir, S. Cem Bahadir

Journal of International Marketing

Restricted accessResearch articleFirst published September, 2012

Imran S. Currim, Jooseop Lim, Joung W. Kim

Journal of Marketing

Restricted accessResearch articleFirst published August, 2005

Byeng-Hee Chang, Sylvia M. Chan-Olmsted

International Communication Gazette

Restricted accessResearch articleFirst published May, 2011

Raji Srinivasan, Gary L. Lilien, Shrihari Sridhar

Journal of Marketing