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Research article

First published 2018-8

Is an overconfident CEO good for advertising investments?

Ying-Jiuan Wong, Chi-Feng Wang

Australian Journal of Management

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Research article

First published 2019-7

Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value?

Simone Wies, Arvid Oskar Ivar Hoffmann, Jaakko Aspara [...]

Journal of Marketing

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Research article

First published 2012-6

Attracting Foreign Direct Investment: Applying Dunning's Location Advantages Framework to FDI Advertising

Rick T. Wilson, Daniel W. Baack

Journal of International Marketing

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Research article

First published 2006-07

Trustmarks,Objective-Source Ratings,and Implied Investments in Advertising: Investigating Online Trust and the Context-Specific Nature of Internet Signals

K. Damon Aiken, David M. Boush

Journal of the Academy of Marketing Science

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Research article

First published 2011-1

Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective

Ernst C. Osinga, Peter S.H. Leeflang, Shuba Srinivasan [...]

Journal of Marketing

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Research article

First published 2021-11

1 + 1 < 2! Effects of Social Media Engagement and Advertising on Firm Value of Tourism and Hospitality Companies

Shuai Yang, Yahui Liu, Xiaojun Wu

Journal of Hospitality & Tourism Research

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Research article

First published 2021-11

Tarred with the Same Brush? Advertising Share of Voice and Stock Price Synchronicity

Chee S. Cheong, Arvid O.I. Hoffmann, Ralf Zurbruegg

Journal of Marketing

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Research article

First published 2009-1

Product Innovations,Advertising,and Stock Returns

Shuba Srinivasan, Koen Pauwels, Jorge Silva-Risso [...]

Journal of Marketing

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Other

First published 1994-10

Total Travel Advertising Drops 14%;Only Domestic Travel Advertising is Up;Investment in Cable TV Continues to Grow

Journal of Travel Research

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Research article

First published 2016-2

Drivers of Cross-National Variation in Advertising Spending: A Longitudinal Analysis of the Effects of Freedom and Foreign Direct Investment

Nir Kshetri, Lailani Alcantara

Australasian Marketing Journal

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