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1-10 of 220 results for Advertising formats

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Select article: From persuasive messages to tactics: Exploring children’s knowledge and judgement of new advertising formats

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Research article

First published 2018-7

From persuasive messages to tactics: Exploring children’s knowledge and judgement of new advertising formats

Pieter De Pauw, Ralf De Wolf, Liselot Hudders [...]

New Media & Society

Select article: The Effects of Animation and Format on the Perception and Memory of Online Advertising

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Research article

First published 2010-11

The Effects of Animation and Format on the Perception and Memory of Online Advertising

Jarmo Kuisma, Jaana Simola, Liisa Uusitalo [...]

Journal of Interactive Marketing

Select article: Do Long Format Advertisements Sell? Evidence from Indian Consumers

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Research article

First published 2017-6

Do Long Format Advertisements Sell? Evidence from Indian Consumers

Jay P. Trivedi

Global Business Review

Select article: Effective airbnb advertising during COVID-19 pandemic: Message format and hypothetical distance

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Research article

First published 2023-10

Effective airbnb advertising during COVID-19 pandemic: Message format and hypothetical distance

Miju Choi, Youngjoon Choi

Journal of Vacation Marketing

Select article: Advertising and value formation: The power of multinational companies

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Other

First published 2011-3

Advertising and value formation: The power of multinational companies

Lynne Ciochetto

Current Sociology

Select article: A Quantitative Approach to Magazine Advertisement Format Selection

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Research article

First published 1968-11

A Quantitative Approach to Magazine Advertisement Format Selection

Daniel S. Diamond

Journal of Marketing Research

Select article: Evaluation of modified risk claim advertising formats for Camel Snus

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Research article

First published 2017-12

Evaluation of modified risk claim advertising formats for Camel Snus

Brian V Fix, Sarah E Adkison, Richard J O’Connor [...]

Health Education Journal

Select article: An Empirical Study of Alternate Formats for Nutritional Information Disclosure in Advertising

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Research article

First published 1986

An Empirical Study of Alternate Formats for Nutritional Information Disclosure in Advertising

M. Venkatesan, Wade Lancaster, Kenneth W. Kendall

Journal of Public Policy & Marketing

Select article: A Market Segmentation Study to Determine the Appropriate Ad/Model Format for Travel Advertising

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Research article

First published 1984-07

A Market Segmentation Study to Determine the Appropriate Ad/Model Format for Travel Advertising

Pamela A. Weaver, Ken W. Mccleary

Journal of Travel Research

Select article: The Impact of Standards Competition on Consumers: Effectiveness of Product Information and Advertising Formats

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Research article

First published 2006-5

The Impact of Standards Competition on Consumers: Effectiveness of Product Information and Advertising Formats

Amitav Chakravarti, Jinhong Xie

Journal of Marketing Research

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