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1-10 of 170 results for Advertising and media measurement

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Select article: Book Review: Advertising Media: How to Weigh and Measure

Retricted access

Book review

First published 1932-6

Book Review: Advertising Media: How to Weigh and Measure

William A. Sumner

Journalism & Mass Communication Quarterly

Select article: Are we measuring the same attitude? Understanding media effects on attitude towards advertising

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Other

First published 2007-12

Are we measuring the same attitude? Understanding media effects on attitude towards advertising

Soo Jiuan Tan, Lily Chia

Marketing Theory

Select article: Trust in Different Advertising Media

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Other

First published 2007-9

Trust in Different Advertising Media

Hyeonjin Soh, Leonard N. Reid, Karen Whitehill King

Journalism & Mass Communication Quarterly

Select article: Forecasting advertising and media effects on sales: Econometrics and alternatives

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Research article

First published 2018-11

Forecasting advertising and media effects on sales: Econometrics and alternatives

John Dawes, Rachel Kennedy, Kesten Green [...]

International Journal of Market Research

Select article: Direct marketization: Platform surveillance and the contextual integrity of democratic media

Open access

Research article

First published 2025-12

Direct marketization: Platform surveillance and the contextual integrity of democratic media

Lee McGuigan

Convergence: The International Journal of Research into New Media Technologies

Select article: Brand strategy scope and advertising spending: The more the better?

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Research article

First published 2021-2

Brand strategy scope and advertising spending: The more the better?

Ricardo Sellers-Rubio, Aurora Calderón-Martínez

Tourism Economics

Select article: Advertising allocation and impact of advertising on event ticket sales: Which product,where,and when

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Research article

First published 2020-7

Advertising allocation and impact of advertising on event ticket sales: Which product,where,and when

Moon Young Kang

International Journal of Market Research

Select article: Advertising Managers' Perceptions of Sales Effects and Creative Properties of National Newspaper Advertising: The Medium Revisited

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Other

First published 2003-6

Advertising Managers' Perceptions of Sales Effects and Creative Properties of National Newspaper Advertising: The Medium Revisited

Leonard N. Reid, Karen Whitehill King

Journalism & Mass Communication Quarterly

Select article: Using neuroscience to understand the impact of premium digital out-of-home media

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Research article

First published 2019-11

Using neuroscience to understand the impact of premium digital out-of-home media

Heather Andrew, Helen Haines, Shaun Seixas

International Journal of Market Research

Select article: Bring Out the ‘Backroom Boys’: The Role of Media Planners and Buyers in the New Knowledge Economy

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Research article

First published 2002-11

Bring Out the ‘Backroom Boys’: The Role of Media Planners and Buyers in the New Knowledge Economy

Liz Ferrier

Media International Australia

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