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1-10 of 1142 results for Advertising Model

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Select article: Beauty Types of Female Advertising Models in Asia

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Research article

First published 2022-11

Beauty Types of Female Advertising Models in Asia

Pornchanoke Tipgomut, Leonard J Paas, Angela McNaught

International Journal of Market Research

Select article: Advertising on Social Network Sites: A Structural Equation Modelling Approach

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Research article

First published 2013-3

Advertising on Social Network Sites: A Structural Equation Modelling Approach

Anant Saxena, Uday Khanna

Vision: The Journal of Business Perspective

Select article: Examining Instagram Advertisement and Impulse Buying Intention Interlinkages: An Evaluation Using Ducoffe’s Advertisement Value Model

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Research article

First published 2025

Examining Instagram Advertisement and Impulse Buying Intention Interlinkages: An Evaluation Using Ducoffe’s Advertisement Value Model

Abdul Basith N. M., Abdussalam P. K.

Metamorphosis: A Journal of Management Research

Select article: The Influence of the Perceived Age of the Model Shown in an Ad on the Effectiveness of Advertising

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Research article

First published 2012-6

The Influence of the Perceived Age of the Model Shown in an Ad on the Effectiveness of Advertising

Corinne Chevalier, Marie-Christine Lichtlé

Recherche et Applications en Marketing (English Edition)

Select article: From Generic to Branded: A Model of Spillover in Paid Search Advertising

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Research article

First published 2011-2

From Generic to Branded: A Model of Spillover in Paid Search Advertising

Oliver J. Rutz, Randolph E. Bucklin

Journal of Marketing Research

Select article: Dual Attitudes toward the Model’s Race in Advertising

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Research article

First published 2014-9

Dual Attitudes toward the Model’s Race in Advertising

Eunsun Lee, Steven M. Edwards, Carrie La Ferle

Journal of Black Studies

Select article: Empirical Study on Perceived Value and Attitude of Millennials Towards Social Media Advertising: A Structural Equation Modelling Approach

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Research article

First published 2019-3

Empirical Study on Perceived Value and Attitude of Millennials Towards Social Media Advertising: A Structural Equation Modelling Approach

Taanika Arora, Bhawna Agarwal

Vision: The Journal of Business Perspective

Select article: Asian Americans in Magazine Advertising: Portrayals of the “Model Minority”

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Research article

First published 2005-12

Asian Americans in Magazine Advertising: Portrayals of the “Model Minority”

Charles R. Taylor, Stacy Landreth, Hae-Kyong Bang

Journal of Macromarketing

Select article: Modeling the Elements and Effects of  Global Viral Advertising Content:  A Cross-cultural Framework

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Research article

First published 2018-3

Modeling the Elements and Effects of  Global Viral Advertising Content:  A Cross-cultural Framework

Rishi Raj Sharma, Balpreet Kaur

Vision: The Journal of Business Perspective

Select article: Market Valuation Models of the Effect of Advertising and Promotional Spending: A Review and Meta-Analysis

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Research article

First published 2005-10

Market Valuation Models of the Effect of Advertising and Promotional Spending: A Review and Meta-Analysis

Margy P. Conchar, Melvin R. Crask, George M. Zinkhan

Journal of the Academy of Marketing Science

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