Sage Journals: Discover world-class research

Retricted access

Research article

First published 2020-12

Impact of Advertising Intensity on Market Risk of a Firm: A Study on the Indian Consumer Goods Sector

Shalini Nath Tripathi, Dheeraj Misra, Masood Siddiqui

Global Business Review

Retricted access

Research article

First published 2024-6

Effect of Demonetization on Advertising,Research & Development and Human Resource Intensities and its Impact on Firm’s Performance

Som Sekhar Bhattacharyya, Praveen Nemana

Vision: The Journal of Business Perspective

Retricted access

Research article

First published 1996-8

Voice and Advertising: Effects of Intonation and Intensity of Voice on Source Credibility,Attitudes toward the Advertised Service and the Intent to Buy

Claire Gélinas-Chebat, Jean-Charles Chebat, Alexander Vaninsky

Perceptual and Motor Skills

Retricted access

Research article

First published 2015-8

Does Sexual-Stimuli Intensity and Sexual Self-Schema Influence Female Consumers’ Reactions toward Sexualised Advertising? An Australian Perspective

Jessica Wyllie, Jamie Carlson, Philip J. Rosenberger

Australasian Marketing Journal

Retricted access

Research article

First published 2019-02-25

Even a very intense exposure to TV advertising promoting fruit consumption is not enough to make children eat more fruit: results from an experimental study in Italy

Maria Gabriella Vecchio, Apostolia Nikolakis, Francesca Galasso [...]

Mediterranean Journal of Nutrition and Metabolism

Retricted access

Research article

First published 1997-7

Children's Understanding of the Intent of Advertising: A Meta-Analysis

Mary C. Martin

Journal of Public Policy & Marketing

Free access

Other

First published 2007-4

The Journal of the Intensive Care Society (JICS) Sponsorship and Advertising Rates

Journal of the Intensive Care Society

Free access

Other

First published 2007-7

The Journal of the Intensive Care Society (JICS) Sponsorship and Advertising Rates

Journal of the Intensive Care Society

Retricted access

Research article

First published 2021-11

Attitudinal and normative responses to advertising stimuli and vaping intentions

Abraham Brown, Seamus Allison

International Journal of Market Research

Retricted access

Research article

First published 2014-3

Cross-National Advertising and Behavioral Intentions: A Multilevel Analysis

Gianfranco Walsh, Edward Shiu, Louise M. Hassan

Journal of International Marketing

Search results