Search results: Sage Journals

Restricted accessResearch articleFirst published December, 2020

Impact of Advertising Intensity on Market Risk of a Firm: A Study on the Indian Consumer Goods Sector

Shalini Nath Tripathi, Dheeraj Misra, Masood Siddiqui

Global Business Review

Restricted accessResearch articleFirst published June, 2024

Effect of Demonetization on Advertising,Research & Development and Human Resource Intensities and its Impact on Firm’s Performance

Som Sekhar Bhattacharyya, Praveen Nemana

Vision: The Journal of Business Perspective

Restricted accessResearch articleFirst published August, 1996

Voice and Advertising: Effects of Intonation and Intensity of Voice on Source Credibility,Attitudes toward the Advertised Service and the Intent to Buy

Claire Gélinas-Chebat, Jean-Charles Chebat, Alexander Vaninsky

Perceptual and Motor Skills

Restricted accessResearch articleFirst published August, 2015

Does Sexual-Stimuli Intensity and Sexual Self-Schema Influence Female Consumers’ Reactions toward Sexualised Advertising? An Australian Perspective

Jessica Wyllie, Jamie Carlson, Philip J. Rosenberger

Australasian Marketing Journal

Restricted accessResearch articleFirst published February 25, 2019

Even a very intense exposure to TV advertising promoting fruit consumption is not enough to make children eat more fruit: results from an experimental study in Italy

Maria Gabriella Vecchio, Apostolia Nikolakis, Francesca Galasso [...]

Mediterranean Journal of Nutrition and Metabolism

Restricted accessResearch articleFirst published July, 1997

Children's Understanding of the Intent of Advertising: A Meta-Analysis

Mary C. Martin

Journal of Public Policy & Marketing

Free accessOtherFirst published April, 2007

The Journal of the Intensive Care Society (JICS) Sponsorship and Advertising Rates

Journal of the Intensive Care Society

Free accessOtherFirst published July, 2007

The Journal of the Intensive Care Society (JICS) Sponsorship and Advertising Rates

Journal of the Intensive Care Society

Restricted accessResearch articleFirst published November, 2021

Attitudinal and normative responses to advertising stimuli and vaping intentions

Abraham Brown, Seamus Allison

International Journal of Market Research

Restricted accessResearch articleFirst published October, 2011

Factors Influencing the Intention to Watch Online Video Advertising

Joonghwa Lee, Mira Lee

Cyberpsychology,Behavior,and Social Networking

Restricted accessResearch articleFirst published December, 2020

Impact of Advertising Intensity on Market Risk of a Firm: A Study on the Indian Consumer Goods Sector

Shalini Nath Tripathi, Dheeraj Misra, Masood Siddiqui

Global Business Review

Restricted accessResearch articleFirst published June, 2024

Effect of Demonetization on Advertising,Research & Development and Human Resource Intensities and its Impact on Firm’s Performance

Som Sekhar Bhattacharyya, Praveen Nemana

Vision: The Journal of Business Perspective

Restricted accessResearch articleFirst published August, 1996

Voice and Advertising: Effects of Intonation and Intensity of Voice on Source Credibility,Attitudes toward the Advertised Service and the Intent to Buy

Claire Gélinas-Chebat, Jean-Charles Chebat, Alexander Vaninsky

Perceptual and Motor Skills

Restricted accessResearch articleFirst published August, 2015

Does Sexual-Stimuli Intensity and Sexual Self-Schema Influence Female Consumers’ Reactions toward Sexualised Advertising? An Australian Perspective

Jessica Wyllie, Jamie Carlson, Philip J. Rosenberger

Australasian Marketing Journal

Restricted accessResearch articleFirst published February 25, 2019

Even a very intense exposure to TV advertising promoting fruit consumption is not enough to make children eat more fruit: results from an experimental study in Italy

Maria Gabriella Vecchio, Apostolia Nikolakis, Francesca Galasso [...]

Mediterranean Journal of Nutrition and Metabolism

Restricted accessResearch articleFirst published July, 1997

Children's Understanding of the Intent of Advertising: A Meta-Analysis

Mary C. Martin

Journal of Public Policy & Marketing

Free accessOtherFirst published April, 2007

The Journal of the Intensive Care Society (JICS) Sponsorship and Advertising Rates

Journal of the Intensive Care Society

Free accessOtherFirst published July, 2007

The Journal of the Intensive Care Society (JICS) Sponsorship and Advertising Rates

Journal of the Intensive Care Society

Restricted accessResearch articleFirst published November, 2021

Attitudinal and normative responses to advertising stimuli and vaping intentions

Abraham Brown, Seamus Allison

International Journal of Market Research

Restricted accessResearch articleFirst published October, 2011

Factors Influencing the Intention to Watch Online Video Advertising

Joonghwa Lee, Mira Lee

Cyberpsychology,Behavior,and Social Networking