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Articles (649)

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1-10 of 649 results for Advertisement attitudes

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Select article: Attitude toward the Viral Ad: Expanding Traditional Advertising Models to Interactive Advertising

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Research article

First published 2013-2

Attitude toward the Viral Ad: Expanding Traditional Advertising Models to Interactive Advertising

Jinsong Huang, Song Su, Liuning Zhou [...]

Journal of Interactive Marketing

Select article: Are we measuring the same attitude? Understanding media effects on attitude towards advertising

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Other

First published 2007-12

Are we measuring the same attitude? Understanding media effects on attitude towards advertising

Soo Jiuan Tan, Lily Chia

Marketing Theory

Select article: Different Impacts of Advertising Appeals on Advertising Attitude for High and Low Involvement Products

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Research article

First published 2015-6

Different Impacts of Advertising Appeals on Advertising Attitude for High and Low Involvement Products

Mahsa Akbari

Global Business Review

Select article: Exploring the Influence of Celebrity Credibility on Brand Attitude,Advertisement Attitude and Purchase Intention

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Research article

First published 2018-12

Exploring the Influence of Celebrity Credibility on Brand Attitude,Advertisement Attitude and Purchase Intention

Ramendra Pratap Singh, Neelotpaul Banerjee

Global Business Review

Select article: Dual Attitudes toward the Model’s Race in Advertising

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Research article

First published 2014-9

Dual Attitudes toward the Model’s Race in Advertising

Eunsun Lee, Steven M. Edwards, Carrie La Ferle

Journal of Black Studies

Select article: Determinants of Consumers’ Attitude towards Social Media Advertising

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Research article

First published 2015-11

Determinants of Consumers’ Attitude towards Social Media Advertising

Henry Boateng, Abednego Feehi Okoe

Journal of Creative Communications

Select article: Source attribution and credibility of health and appearance exercise advertisements: Relationship with implicit and explicit attitudes and intentions

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Research article

First published 2014-2

Source attribution and credibility of health and appearance exercise advertisements: Relationship with implicit and explicit attitudes and intentions

Tanya R Berry, Chris Shields

Journal of Health Psychology

Select article: Exploring Attitudes of Pakistani and Canadian Children towards Television Advertisements: A Cross-cultural Comparative Analysis

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Research article

First published 2014-9

Exploring Attitudes of Pakistani and Canadian Children towards Television Advertisements: A Cross-cultural Comparative Analysis

Sitwat Langrial, Muhammad Kashif, Usman Ehsan

Asia-Pacific Journal of Management Research and Innovation

Select article: Relationship between Consumer Knowledge,Prescription Drug Advertising Exposure and Attitudes towards Direct-to-Consumer Prescription Drug Advertising

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Research article

First published 2004-9

Relationship between Consumer Knowledge,Prescription Drug Advertising Exposure and Attitudes towards Direct-to-Consumer Prescription Drug Advertising

Verawoot Vatjanapukka, Robert Waryszak

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Select article: Predicting students’ attitudes towards advertising on a university Virtual Learning Environment (VLE)

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Research article

First published 2012-3

Predicting students’ attitudes towards advertising on a university Virtual Learning Environment (VLE)

Ike-Elechi Ogba, Neil Saul, Nigel F. Coates

Active Learning in Higher Education

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