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Research article

First published 2025

Student Perspectives on Generative AI Integration in Advertising Education

Heather Morgan, La Toya M. Russell, Marko Jocic

Journal of Advertising Education

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Research article

First published 2026

Advertising Creativity in the Age of AI: Review of the AEJMC Advertising Division 2025 Teaching Pre-Conference

Juliana Fernandes, Samuel M. Tham, Sabrina Habib [...]

Journal of Advertising Education

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Research article

First published 2026-2

Effects of Creativity in AI Advertising: The Mediating Role of Perceived Uncanniness

Yoori Hwang, Se-Hoon Jeong

Cyberpsychology,Behavior,and Social Networking

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Review article

First published 2024

Three Decades of Digital Advertising: What the Bibliometrics Say and How AI Came into Play

Abhishek Kumar, Mrinalini Pandey, Pankaj K. P. Shreyaskar

Vision: The Journal of Business Perspective

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Research article

First published 2025-4

The Dark Sides of AI Advertising: The Integration of Cognitive Appraisal Theory and Information Quality Theory

Luan-Thanh Nguyen, Tri-Quan Dang, Dang Thi Viet Duc

Social Science Computer Review

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Research article

First published 2025

Divergent or relevant is better? The interaction effect of creative advertising under AI participation and sensation seeking tendency on visiting intention

Mengmeng Song, Caiyue Chen, Yuchen Wang [...]

Journal of Vacation Marketing

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Research article

First published 2025-11

Desperately Seeking Advertising Creativity: AI’s Impact

Sabrina Habib

Journal of Advertising Education

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Research article

First published 2025-5

Advancing Advertising Education Through AI and Experiential Learning: Insights From a Campaign Planning Course for Caregivers in Hong Kong

Vivienne S.Y. Leung

Journal of Advertising Education

Open access

Research article

First published 2026-2

Unblackboxing How Sociotemporalities Inform AI Accountability: The Case of Targeted Advertising

Faranak Hardcastle, Kathryn Henne, Jenna Imad Harb [...]

Social Science Computer Review

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Research article

First published 2025-5

AEJMC Advertising Division 2024 Teaching Pre-Conference Review: AI and Beyond: Synchronizing Timeless Principles in Today’s Realities in Advertising Education

Robin Spring, Shanshan Lou

Journal of Advertising Education

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