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Retricted access

Research article

First published 2025

The Impact of Ad Length on Ad Effectiveness: Do Micro Ads Work?

Beth L. Fossen, Philip Kim, Inyoung Chae

Journal of Marketing

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Research article

First published 2025-5

Reducing Reactance to Ads by Voice Assistants: The Role of Ad Customization,Ad Personalization,and Privacy Customization

Eugene Cho Snyder, S. Shyam Sundar, Jae-Gil Lee

Journal of Interactive Marketing

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Research article

First published 2013-10

Internet Political Ads in 2012

Jody C Baumgartner

Social Science Computer Review

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Research article

First published 2019-8

Temporal Certainty and Skippable In-Stream Commercials: Effects of Ad Length,Timer,and Skip-ad Button on Irritation and Skipping Behavior

Yongwoog Andrew Jeon, Hyunsang Son, Arnold D. Chung [...]

Journal of Interactive Marketing

Retricted access

Research article

First published 2010-9

Time to Ditch AD-AS?

Roy H. Grieve

Review of Radical Political Economics

Open access

Review article

First published 2022-01-04

Connecting Cohorts to Diminish Alzheimer’s Disease (CONCORD-AD): A Report of an International Research Collaboration Network

Valory N. Pavlik, Samantha C. Burnham, Joseph S. Kass [...]

Journal of Alzheimer’s Disease

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Research article

First published 2024-2

The Drivers and Consequences of Ad Blocking: A Self-Filtering Mechanism That Increases Ad Effectiveness

Evert de Haan

Journal of Interactive Marketing

Retricted access

Research article

First published 2015-3

Adding value to information systems

Majid Nabavi, Hamid R Jamali

Business Information Review

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Research article

First published 2019-2

Added Value of Subscores and Hypothesis Testing

Sandip Sinharay

Journal of Educational and Behavioral Statistics

Retricted access

Research article

First published 2010-10

An Evaluation of Client's Expectation from Their Ad-Agencies and Ad-Agencies Expectation from Their Client's

P.G. Arul

Asia-Pacific Journal of Management Research and Innovation

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