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1-5 of 5 results for 2007 American Marketing Association definition

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First published 2008-6

Adaptation and Adoption of the American Marketing Association (2007) Definition for Social Marketing

Stephen Dann

Social Marketing Quarterly

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Research article

First published 2009-9

The American Marketing Association's New Definition of Marketing: Perspective and Commentary on the 2007 Revision

Gregory T. Gundlach, William L. Wilkie

Journal of Public Policy & Marketing

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Research article

First published 2010-4

Stakeholder Marketing: Why “Stakeholder” Was Omitted from the American Marketing Association's Official 2007 Definition of Marketing and why the Future is Bright for Stakeholder Marketing

Gregory T. Gundlach, William L. Wilkie

Journal of Public Policy & Marketing

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First published 2009-06

Political marketing and stakeholder engagement

Andrew Hughes, Stephen Dann

Marketing Theory

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Research article

First published 2015-1

The rise of capitalism and the roots of anti-American terrorism

Tim Krieger, Daniel Meierrieks

Journal of Peace Research