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Articles (59)

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1-10 of 59 results for ◆ iconic brands

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Select article: Iconic Brands

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Research article

First published 2010-6

Iconic Brands

Olga Kravets, Örsan Örge

Journal of Material Culture

Select article: Branding,culture,and political ideology: Spanish patriotism as the identity myth of an iconic brand

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Research article

First published 2022-2

Branding,culture,and political ideology: Spanish patriotism as the identity myth of an iconic brand

Antonio Pineda, Paloma Sanz-Marcos, María-Teresa Gordillo-Rodríguez

Journal of Consumer Culture

Select article: Tourists’ Personal Identity Connections: How Myths Shape Iconic Brands at Key Heritage Sites

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Research article

First published 2025-6

Tourists’ Personal Identity Connections: How Myths Shape Iconic Brands at Key Heritage Sites

Effie Steriopoulos

Journal of Hospitality & Tourism Research

Select article: The Interplay between Global and Local Brands: A Closer Look at Perceived Brand Globalness and Local Iconness

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Research article

First published 2012-6

The Interplay between Global and Local Brands: A Closer Look at Perceived Brand Globalness and Local Iconness

Ayşegül Özsomer

Journal of International Marketing

Select article: Authentic Roman type: historical legacies in contemporary Rome’s city brand

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Research article

First published 2025-11

Authentic Roman type: historical legacies in contemporary Rome’s city brand

Stefano Presutti

Visual Communication

Select article: Branding a state from features to positioning: Making it simple?

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Research article

First published 1999-07

Branding a state from features to positioning: Making it simple?

Norma P. Nickerson, R. Neil Moisey

Journal of Vacation Marketing

Select article: National pride,global capital: a social semiotic analysis of transnational visual branding in the airline industry

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Other

First published 2007-10

National pride,global capital: a social semiotic analysis of transnational visual branding in the airline industry

Crispin Thurlow, Giorgia Aiello

Visual Communication

Select article: Inside Apple: The Secrets Behind the Past and Future Success of Steve Job's Iconic Brand

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Book review

First published 2013-1

Inside Apple: The Secrets Behind the Past and Future Success of Steve Job's Iconic Brand

Wallace Jacob

Business Perspectives and Research

Select article: Selling Liquid Gold: The Think-Smart-Spend-Less Marketing Behind India's Iconic Olive Oil Brand

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Research article

First published 2015-5

Selling Liquid Gold: The Think-Smart-Spend-Less Marketing Behind India's Iconic Olive Oil Brand

Himani Dalmia

Emerging Economy Studies

Select article: Brand Loyalty in the UK Sportswear Market

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Research article

First published 2009

Brand Loyalty in the UK Sportswear Market

John Dawes

International Journal of Market Research

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